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Agency and consultancy fit Adéquation agences et cabinets-conseils

Your agency sells outcomes. This is the delivery that supports them.

Marketing, creative, web, and independent IT-consulting practices tend to ask the same question once a project ships: who handles the account now? This page is a fit check, not a pitch — read the non-fit signals as carefully as the rest.

Who typically asks this

Creative and marketing agencies

Clients keep asking who manages the systems the campaign or site now depends on. Your practice wants a recurring answer that is not “whoever has time this week.”

Web and product studios

A shipped build needs an owner for accounts, access, and small requests once the project team moves to the next client.

Independent IT consultants

You advise on strategy and architecture and want a delivery layer for the recurring work that follows a recommendation, without becoming the delivery layer yourself.

First test Premier test

A first useful test for an agency or consultancy

The same principle as any first account: prove the handoff, not your entire commercial ambition.

Good fit

  • A client whose post-project support need you already understand well.
  • A commercial owner on your side who can approve scope and pricing questions.
  • Willingness to tell the client plainly that delivery capacity now includes a bilingual partner behind your brand.

Not yet a fit

  • A client mid-crisis who needs an immediate rescue, not a new operating model.
  • A build your own team is still actively shipping — this is for after launch, not instead of your delivery.
  • An account where nobody on your side can say yes to a scope or access question.

Questions agencies ask first

Will this compete with our own dev or ops team?

No — the aim is the recurring account work most agencies do not want to staff for, not the creative or strategic work you already do.

What does the client actually see?

Whatever your practice decides to tell them. The delivery-model page names what stays with you and what crosses into delivery; presentation is your call.

What if we only have two or three clients this applies to?

A small, well-understood first account is a better test than a large, ambiguous one — see the first-account guidance on the use-cases page.

Do we need a security or compliance specialty to start?

No. The everyday-support and Microsoft 365 scenarios on the services page are the usual starting point; security baselines are a later, separate conversation.